World-leading power control solutions provider Ashley-Edison UK Limited rebrands as Sinalda UK

January 18 16:51 2022

Renowned global voltage management firm adopts new identity whilst retaining family values and personnel that propelled it to success  

One of the world’s leading suppliers of power control solutions is officially rebranding to meet the changing needs of customers and stakeholders in 2022.   

Ashley-Edison UK Limited – the renowned manufacturer and provider of AC voltage stabilisers, power conditioners and associated voltage control products – is rebranding as Sinalda UK Ltd from January to meet the anticipated challenges of a post-pandemic world. 

But while the identity of the business is changing, Sinalda is crucially retaining the same personnel and family values that have propelled the company to success.   

Sinalda’s origins date back to the early 1970s when founder Alan Dover branched out from his sales manager role at BERCO / Claude Lyons to set up his own firm in the form of RMB Electro-Comp selling voltage control solutions.  

In 1984, RMB Electro-Comp merged with Watford Control – a leading UK manufacturer of AC Voltage Stabilisers at the time – with Alan assuming the position of Manager Director before his son, Simon, joined the ranks.   

Watford Control restructured its core operations and shareholding in 1989, and the father-son team took over the blossoming UPS part of the business, forming Continuous Power International (CPI) which they sold in a multi-million deal to Chloride Power (Vertiv) in 2001.   

The pair also launched (in conjunction with Watford Controls former Singapore sales agents) Ashley-Edison in the UK focusing on the development of market-leading AC voltage stabilisers.   

The business has gone from strength to strength ever since – striking seven-figure contracts, embracing innovative tech, and solving thousands of utility mains supply problems in the process.   

Today, Alan and Simon continue to run Sinalda as Chairman and General Sales/Operations Director respectively, with Simon’s son Daniel joining the family business in 2017 – meaning there are now three generations at the helm.   

Moving ahead, Sinalda will continue to specialise in personalised power solutions for each client – including state-of-the-art voltage stabilisers with in-built protection features that safeguard against energy surges, spikes, and transients.

The company will also continue to offer products such as variable transformers, static frequency converters, volt drop compensators and automatic voltage optimisers.   While any former associated operations out of Singapore will continue to trade using the Ashley-Edison brand name, Ashley-Edison Asia Pte Limited and Sinalda UK Limited will function as separate and independent entities.  

Commenting on the rebrand, Alan Dover, Chairman of Sinalda UK Limited, said: “In the post-Brexit and COVID world, where new international trading conditions and ‘norms’ are emerging, this realignment and refocusing of resources should unlock a new era of opportunity and growth for our business.”  

Find out more by visiting

Media Contact
Company Name: Sinalda Limited
Contact Person: Simon Dover
Email: Send Email
Phone: (0)345 504 6442
City: Bedford
Country: United Kingdom