Rogue Baron Plc (OTCMKTS: SHNJF) on Rising Whisky Demand

May 10 19:22 2022

Premium spirit company Rogue Baron (OTCMKTS: SHNJF) is ready to meet the rising demand in the Japanese whisky category for years to come. 

-SHNJF will meet this demand with its award-winning Shinju Japanese Whisky brand. 

-SHNJF has built a business and long-term strategy that could quickly become more attractive to consumers, investors, and even larger brands looking to acquire SHNJF. 

-Because of its readiness, SHNJF may be able to compete at a higher level than other brands that did not anticipate this rise in demand and have not prepared accordingly. 

Demand for Japanese Whisky Growing 

-According to the Bacardi industry report, the market for premium spirits is on the rise to the tune of 10% between 2020 and 2027.

-Japanese whisky’s unique flavor, which closely resembles Scottish whisky, makes it an easy substitute. 

-2021 global demand for Japanese whisky was $660 million. 

-Annual demand for Japanese whisky will hit $1 billion in the next three years. 

-The compounded annual growth rate from 2021 to 2025 would be nearly 9.5%, almost directly inline with the overall premium spirit demand growth rate. 

-Of that $1 billion, roughly 30% of all Japanese whisky will be sold outside of Japan. 

Rogue Baron Ready for Future 

-SHNJF is uniquely prepared for the future and has placed itself in this position intentionally. 

Current expressions

-Currently, SHNJF offers consumers its 2 and 4-year expressions of its Shinju Japanese Whisky brand. 

-SHNJF has plans to release its 8-year expression. 

-It has 10, 12, 15, and 20-year expressions aging currently so it can continue to meet the growing demand in the coming years. 

Supplemental Stock Ready to Go

-If demand stays high, SHNJF could exhaust its own supply of Shinju. What a great problem to have!

-Luckily, SHNJF does have arrangements and relationships in place that would allow them to meet demand, even if not from its own stock directly. 

Scaling up operations to 3x sales 

-Other than inventory, the other key in meeting demand is ensuring the Shinju Japanese Whisky gets in front of the eyes of its market. 

-As it targets ambitious sales goals, SHNJF is creating the necessary infrastructure to market directly to consumers and create partnerships to get its product in front of more consumers. 

-Through distribution deals in the UK and Spain, as well as a national distribution here in the US, SHNJF is growing its exposure and the market it is able to reach.

SHNJF As An Investment

-Meeting this growth is not just business as usual for SHNJF—it’s more than that. 

-SHNJF believes that by being the leader in this niche market for brands of its size, it will position itself as an attractive addition to investors’ portfolios and perhaps to other spirit brands looking to add a premium Japanese whisky brand to its offerings. 

-Rogue Baron CEO, Ryan Dolder, spoke to the company’s growth strategy by saying, “Based on our market and strategy and position of our [Shinju] brand, if we can get to 10,000 cases sold annually, I believe the brand’s value could reach 50 million.”

-Currently trading at $0.10 per share, SHNJF is at a lower point for the year, but could be a safe spot for investors looking to ride the possible coming uptrend over the next few years. 

-Is SHNJF’s eagerness and preparedness to meet rising demand enough for investors?

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