The global martech market size reached USD 245.64 Billion in 2021 and is expected to register a revenue CAGR of 44.4% during the forecast period, according to latest analysis by Emergen Research. Increasing digital transformation, rapid technological advancements, and steady shift in consumer behavior with changing technological trends such as omnipresent communication are some key factors driving market revenue growth. Major companies have shifted focus from customer acquisition to customer retention and growth, especially following the COVID-19 pandemic and lockdowns, whereby consumers rapidly transitioned to online channels for information, connections, and entertainment. Increasing customer engagement on online channels and high demand for superior quality experience, which requires intelligent handling solutions and secure collection of customer data, are some of the other major factors driving revenue growth of the market.
The study on the Global Martech Market is the latest report covering the impact analysis of the currently ongoing COVID-19 pandemic. The pandemic has directly affected the market by causing disruptions in the global supply chains and indirectly by inducing financial difficulties. The Martech market has witnessed dynamic changes in trends and demands owing to the ongoing COVID-19 pandemic. The report provides a detailed outlook on how the pandemic has affected the key segments of the Martech industry. The report includes an in-depth impact analysis of the COVID-19 pandemic on the overall Martech industry. The research study provides historical data from 2017 to 2018 and offers accurate forecast estimation until 2030. The report also profiles established and emerging players of the market, covering the business overview, product portfolio, strategic alliances, and business expansion strategies.
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Some Key Highlights From the Report
Leading Companies of the Martech Industry and Profiled in the Report are:
Apple, Google, Microsoft, Qualcomm Technologies, Inc., Estimote, Inc., Zebra Technologies, InMarket, Tackle.io, Foursquare, and Unacast.
According to research, majority of customer interactions occurred through digital channels in July 2020, which was 36% higher than a few months prior. Increasing competition in the market and a number of new entrants is expected to boost demand for martech solutions. Rapid adoption of automation for better optimization of marketing plans and campaigns is expected to continue to support revenue growth of the market. Automation of tasks such as email marketing, ad campaigns, and social media posting enables higher efficiency and a more personalized experience for consumers, which boosts customer experience and scalability of business, and companies are realizing the potential and deploying new solutions.
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Furthermore, the report divides the Martech market into key segments and sub-segments to offer an analysis of the product type and application spectrum of the industry. It also offers predictions about the segments expected to show significant growth during the projected timeline.
Emergen Research has segmented the global martech market on the basis of application, product, end-use, and region:
· Application Outlook (Revenue, USD Billion; 2019-2030)
· Product Outlook (Revenue, USD Billion; 2019-2030)
· End-Use Outlook (Revenue, USD Billion; 2019-2030)
Regional Analysis:
The report sheds light on the region expected to dominate the Martech market in the coming years. The report estimates the market size in terms of volume and value and offers an accurate estimate of the market share each region is anticipated to hold during the forecast period. The report analyzes the spread of the Martech market in key geographies covering North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. The regional analysis offers an idea about the production and consumption pattern, import/export, supply and demand ratio, revenue contribution, market share and size, and the presence of prominent players in each region.
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The report covers key points of the market, including the standards, regulations, and policy changes applied by the government on the industry for the coming years. The report encompasses thorough research carried out by the application of advanced analytical tools such as SWOT analysis and Porter’s Five Forces analysis to pinpoint the growth trends and patterns. Factors likely to influence the growth of the market, current trends, opportunities, restraining factors, and business landscape are discussed in-depth in the market study.
Key Points of Martech Market:
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About Emergen Research
Emergen Research is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target, and analyze consumer behavior shifts across demographics, across industries, and help clients make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries, including Healthcare, Touch Points, Chemicals, Types, and Energy. We consistently update our research offerings to ensure our clients are aware of the latest trends existent in the market. Emergen Research has a strong base of experienced analysts from varied areas of expertise. Our industry experience and ability to develop a concrete solution to any research problems provides our clients with the ability to secure an edge over their respective competitors.
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