For the first time in over a hundred years, the camouflage world is seeing an unprecedented breakthrough. With the summer fishing season in full swing, the groundbreaking outdoor apparel brand SideEye is making waves with the introduction of its newly patented fishing camouflage design technology. This design utilizes real photographic images and is inspired by the underwater point of view of a fish.
“True innovation in camouflage has been long overdue,” said Zach Burton, SideEye founder. “With our patent, the design possibilities are endless. Our designs’ inspiration comes from nature itself, and we aim to reconnect people with Mother Earth through our unique apparel.”
In addition to being the harbinger of a revolution in the camo industry, SideEye is redefining sustainability standards. SideEye boasts products made from recycled fibers that are printed and constructed in the U.S. The brand also guarantees a portion of its proceeds will directly contribute to lake and river cleanups.
SideEye’s flagship product, a high-tech sun hoody, combines style, comfort and functionality. This unique piece features breathable, fast-drying and UPF 50 fabric, making it the ideal companion for long, sunny days on the water.
This week, SideEye launched its e-commerce platform, www.sideeyecamo.com, and is offering exclusive deals on preorders and a lifetime 10% discount for early adopters.
“SideEye is more than just a clothing brand. It’s a movement aimed at reconnecting people with the outdoors to experience true well-being,” Dustin Nimmo, SideEye co-founder, said.
Media ContactCompany Name: SideEyeContact Person: Amanda NimmoEmail: Send EmailCountry: United StatesWebsite: https://sideeyecamo.com/
