Javvy Coffee, the brand behind cult favourites Coffee Concentrate and Protein Coffee, has been featured in a new in-depth interview titled “Inside Javvy Coffee: The Clean Caffeine Brand Disrupting the Market.”
The piece offers a rare behind-the-scenes look at how a kitchen experiment turned into one of the most talked-about brands in functional caffeine—highlighting the values, routines, and real-world feedback that fuel the company’s continued growth.
Launched in 2020, Javvy was created in response to a common frustration: iced coffee that tasted great but was packed with sugar, gums, and artificial ingredients. Their goal was straightforward—build a better coffee experience that was clean, customisable, and functional.
Their first product, Coffee Concentrate, gave users total control: mix it strong or light, add milk or keep it black, pour it over ice or heat it up. That flexibility resonated with customers looking for more than just a caffeine fix.
In 2023, Javvy introduced Protein Coffee—a blend of natural caffeine and protein designed to simplify routines and fuel performance. It quickly found a home among early risers, fitness lovers, and busy professionals. As mentioned in the interview, Javvy is now entering brick-and-mortar retail for the first time, with its protein coffee available in all Sprouts Farmers Market locations starting May 26, 2025.
The interview also explores Javvy’s marketing approach: no gimmicks, just real-world connection. They are committed to continually engaging and learning directly from their community.
“Staying close to our customers has shaped everything we do,” they said. “We’re building with them, not just for them.”
When asked about the biggest lesson so far, the answer was simple: patience, consistency, and trust. And the future? “We’re still learning. But we’re not slowing down.”
About Javvy Coffee
Founded in 2020, Javvy Coffee is a clean caffeine brand offering Coffee Concentrate and Protein Coffee made with naturally derived ingredients. Built around transparency, flexibility, and real function, Javvy helps people create better daily routines—without added sugar, gums, or artificial flavorings. Javvy is available online through subscription and is now launching in retail stores nationwide.
To read the full interview, click here.
Media ContactCompany Name: Javvy CoffeeEmail: Send EmailCity: SummervilleState: South CarolinaCountry: United StatesWebsite: https://javvycoffee.com/
