Architecture of Sales Launches Video Podcast on the Realities of Polish Market Entry

Architecture of Sales, a Gdańsk-based B2B lead generation and sales outsourcing agency, has launched Architecture of Sales – Enter Polish B2B Market Podcast, a video podcast that gives foreign companies an honest, ground-level look at what it actually takes to sell in Poland.

Built for founders, sales leaders, and go-to-market teams at SaaS and technology companies, the show trades theory for field-tested practice — drawing directly on the agency’s work across more than 30 go-to-market projects in the Polish market.

Why Poland, and why now

Poland ranks among the European Union’s ten largest exporters, with foreign-trade turnover exceeding PLN 3 trillion in 2024, according to official statistics compiled at HandelPolska.pl. For a growing number of foreign firms, the country is no longer just a market to sell into — it’s a strategic operating base for the whole Central and Eastern European region. That shift is exactly what the new podcast is built to help companies navigate.

Straight answers to the questions most agencies avoid

Most content about market entry stops at generic advice. This podcast does the opposite: it names numbers, admits what doesn’t work, and walks through the real mechanics of a Polish sales process.

Recent episodes tackle the questions companies actually ask before committing budget:

• How Much Does Sales Outsourcing in Poland Actually Cost? — lead generation vs. full sales outsourcing, with concrete figures instead of “it depends.”
• The Polish Market Entry Checklist: 9 Points That Separate Success from Failure — the preparation gaps that killed the projects that failed.
• The First 90 Days in the Polish Market — why companies quit right before the market starts responding, and how to read early signals correctly.
• The Right Way to Find and Activate Resellers in Poland — building a partner network that actually sells.
• Market Validation: How to Enter the Polish Market — what the validation process looks like and how to budget for it.

Episodes are deliberately short — most run four to seven minutes — so a busy executive can absorb one insight per sitting, with longer deep dives available for teams that want the full process.

Expertise you can see, not just hear

The show is hosted by Dominik Wantuch, founder of Architecture of Sales, who has spent his career in B2B sales and marketing for technology and SaaS companies across Central and Eastern Europe. Team members including Szymon Dąbrowski and Ewelina Piechota join for episodes on the day-to-day reality of cold outreach, onboarding, and closing deals in Poland.

That practitioner perspective is the point. The agency doesn’t cover Polish market entry from a distance — it runs the campaigns, makes the calls, and reports the results. Its work is rated 4.8/5 on Clutch, with clients from Finland, Estonia, India, Turkey, France, and beyond.

“If you’re considering working with us, this is the episode to listen to first. No pitch — just an honest explanation of how we work, what we do, what we don’t do, and where we’re actually strong,” says Dominik Wantuch, describing the flagship episode, From Cold Call to Closed Deal.

A companion to the agency’s written playbook

The podcast extends resources the agency already publishes on its blog, including case studies and its Poland Go-To-Market Strategy Guide. Together, the written and video formats give international teams a practical toolkit — from first lead generation campaign to full sales outsourcing — before and during their entry into Poland.

New episodes are released regularly.

Media Contact
Company Name: Architecture of Sales
Contact Person: Dominik Wantuch
Email: Send Email
Address:UL. LEBORSKA 3B / 2.30A
City: Gdansk
State: Pomorskie
Country: Poland
Website: https://architectureofsales.com