LOS ANGELES, Calif. – August 24, 2026 – Revved Digital has released the Revved Digital 2026 Home Service Marketing Benchmark Report, a new resource built to help home-service business owners answer a simple question: Are our marketing numbers actually good?
The benchmark library brings together data for nine home-service industries, including plumbing, HVAC, roofing, electrical contracting, restoration, water damage restoration, drain and sewer, pest control, and garage door services.
Each report covers practical marketing and sales metrics such as Google Ads cost per click, cost per lead, Local Services Ads performance, SEO costs, website conversion rates, marketing budgets, lead response times, booking rates, estimate close rates, reviews, and customer acquisition costs.
“Contractors hear a lot of generic advice about what they should spend on marketing or what a good lead should cost,” said Andrew Palacios, founder of Revved Digital. “The problem is that a good number for a pest control company may make no sense for a roofer or plumber. We wanted to put the available benchmark data in one place and make it useful to an owner who is trying to understand whether their marketing is actually performing.”
Benchmarks Built Around Real Business Questions
Instead of organizing the research around marketing terminology alone, the reports are built around questions home-service owners actually ask.
Examples include:
The central report summarizes the biggest findings across all nine industries and links to deeper industry-specific benchmark reports.
Designed for Business Owners & Publishers
Revved Digital also structured the benchmark library so the data is easier to understand, verify, and reference.
Each report clearly identifies the metric, source, year, and whether the number comes from an exact industry-specific dataset or a broader home-services benchmark. That makes the information easier for business owners to evaluate and easier for journalists, publishers, search engines, and AI platforms to cite accurately.
The benchmark library will be updated as newer industry data becomes available.
About Revved Digital
Revved Digital is a marketing agency focused on established home-service companies, including plumbing, HVAC, electrical, roofing, restoration, drain and sewer, pest control, and related trades.
Revved Digital helps contractors connect SEO, local search, generative engine optimization, Google Ads, Local Services Ads, websites, analytics, call tracking, reputation management, AI, automation, and lead follow-up into a more measurable marketing system.
The full benchmark report is available at revved.digital/home-service-marketing-benchmarks.
Media ContactCompany Name: Revved DigitalContact Person: Andrew PalaciosEmail: Send EmailPhone: (844) 231-9873City: GlendoraState: CACountry: United StatesWebsite: https://revved.digital/
