What began for Heather Brown as part-time copywriting to earn extra income evolved into a copywriting career that is now at its ten-year mark.
Citing a passion for writing that began in childhood, Brown’s idea for monetizing her creativity began when her first daughter was very young. Brown began writing resumes for people around town, with her early advertising done on Craigslist, and writing small, low-paying articles for content mills online. One day, a client asked her to write a press release, and she was hooked.
Press releases are their own breed of content, offering a perfect opportunity for small and medium sized businesses to generate visibility with editorial content that includes online and offline arenas. One in four businesses publish more than 10 press releases per year, and nearly 70% of businesses have found raised brand/product visibility from press releases.
While there are templates and AI that can assist in press release writing, Brown has found that there is simply no competition for a skilled press release writer. “I can always tell when someone brings me a press release that was written based off of a template, or worse, something that they generated using ChatGPT,” said Brown. “The problem is that this type of content is dangerous. Templates are too cookie cutter, and AI content is getting picked on by search engine algorithms.”
She stresses that AI generated content simply does not meet Google’s quality controls. In order to get press releases visible online, there is a certain degree of footwork that has to be done. “There’s just no point in creating a good press release campaign or implementing this content into your marketing campaigns if the content itself isn’t as good as it could be,” said Brown.
She offers packages that serve her clients’ various needs:
– Basic
This service, which is for clients who only need a press release written, includes a 300 word fully formatted, expertly written press release with logo, 1-2 images, keywords, links, and unlimited revisions.
– Standard
This package is for clients who need both writing and a newswire syndication. Clients receive a 300 word fully formatted press release plus distribution and publication to 450+ outlets with Benzinga, ABC/FOX/NBC/etc affiliates, Google links, and two reports with all the links listed. Clients can also choose to add-on an “As Seen On” banner to showcase where they’ve been featured.
– Premium
This tier includes everything in the Standard package plus manual submissions to 30 local/niche outlets. While this does not guarantee publication, it’s a great way to gain organic traction. Brown researches the list uniquely for the client, obtains contact information for each newsroom, and sends the press release with a soft pitch (where e-mail is the mode of contact). She encourages newsrooms to reach out directly to the client, and she then gives the client the full media list that was made for them – complete with the contact information for each outlet. The manual submissions carry exponential potential for ROI (return on investment). For example, one manual submission that was done just this week landed one of Brown’s clients ten interviews with local news outlets spanning two cities.
Brown is excited to continue her tradition of serving small and medium businesses with press release writing and distribution services throughout 2024 and beyond. She has started the year off with a bang with many new clients as well as 41 repeat clients in the past 90 days alone. Currently, her press release gig is outperforming 83% of sellers in her subcategory for click-through rate and yields a 14.29% conversion rate, which outperforms 94% of other sellers in her subcategory.
To celebrate her 10th year as a press release copywriter, Brown is offering freebies through the month of April 2024 including first-time client discounts, returning client coupons, free expedited turnarounds, and more exclusively on Fiverr. Learn more now by visiting https://www.fiverr.com/hhawkins/write-a-press-release and https://www.facebook.com/thebrandedword.
ABOUT THE BRANDED WORD
The Branded Word is a boutique copywriting and PR firm solely owned and operated by Heather Brown and specializing in press releases and distribution for small to medium sized businesses.
Media ContactCompany Name: The Branded WordContact Person: Heather BrownEmail: Send EmailCity: Baton RougeState: LouisianaCountry: United StatesWebsite: https://www.facebook.com/thebrandedword
