TRAVERSE CITY, MI – In an industry where fierce competition and high turnover are the norm, it’s rare to find a brokerage that breaks the mold and provides real estate agents with not just a desk, but a clear career path. Yet Lisa Bradford is building something radically different at Real Estate One Randolph: a thriving community where agents feel seen, supported, and set up for long-term success.
As lead broker of the Traverse City Randolph and Beulah offices, Lisa is helping to redefine what it means to work in real estate – blending a century-long company legacy with a future-focused approach that allows agents to lead with confidence, clarity, and credibility. Lisa’s not just in the business of selling homes – she’s in the business of cultivating fruitful careers and equipping agents with the data, tools, and network they need to excel.
Real Estate One is a fourth-generation, family-owned brokerage with deep Michigan roots and a bold vision. Ranked #1 in Michigan, named the #3 Michigan Top Workplace in 2024 and recipient of the RISMedia Tech Titan Award, the firm pairs innovation with time-tested values. Here, agents aren’t numbers, but real people backed by a firm that emphasizes mentorship and growth. This people-first culture is what sets Real Estate One apart from other firms. In a field often marked by cutthroat competition, Lisa’s offices prioritize collaboration, connection, and career development. “You’re in business for yourself, but never by yourself,” she says.
With over 90 markets spanning Michigan, Real Estate One offers its agents something very few offices can: statewide reach with a local touch. This means more opportunities, stronger referrals, and deeper community roots. For brand new agents and seasoned realtors alike, Real Estate One Randolph’s training model is hands-on, personalized, and focused on helping agents establish good habits for long-term success.
In an unpredictable market, leadership makes all the difference. Lisa emphasizes that fear often comes from confusion, and the antidote is clarity. With access to up-to-date market data and one-on-one coaching, agents have everything they need to bend the learning curve and fast-track their development. Lisa and her team aren’t just closing deals – they’re forging strong partnerships, lasting legacies, and a brighter future led by the next generation of real estate professionals.
To learn more about joining Lisa Bradford’s team or Real Estate One’s Traverse City office, visit traversecityrealestateone.com or call (231) 946-4040 today.
Media ContactCompany Name: Real Estate One RandolphContact Person: Lisa BradfordEmail: Send EmailPhone: 231-946-4040Country: United StatesWebsite: traversecityrealestateone.com
