Menstrual pants adopt a “360-degree” all-around structure design of “underwear style”, which is more fit and has stronger absorption capacity, solving the hidden dangers of liquid leakage from the side and back. At the same time, because they are disposable and do not need to be washed, they have the three advantages of safety, comfort and convenience, so they are widely recognized by consumers. With the gradual improvement of the function and structure of menstrual pants products, as an upgraded product of night sanitary napkins, there is a huge market space in the future.
Market of menstrual pants
Young women in the new era are more inclined to try new categories, and the use scenarios of menstrual sanitary pant are also becoming more diversified, from nighttime use to travel, sports and other scenarios.
According to data from Euromonitor and Statista, in the global feminine hygiene products market, the annual growth rate of the menstrual pants category is approximately 8-12% (2020-2023), significantly higher than traditional sanitary napkins (3-5%).
Driven by the Asia-Pacific and North American markets, the global market size is expected to reach US$2.5-3 billion.
Characteristics of consumption regions
Asia: Demand in China, Japan, and South Korea has surged due to women’s increased demand for comfort and nighttime leak prevention. Data from Chinese e-commerce platforms (such as Tmall) show that the sales volume of menstrual pants will increase by more than 40% year-on-year in 2022.
In emerging markets such as India and Southeast Asia, although the penetration rate of menstrual pants is relatively low, it is growing rapidly due to urbanization and the improvement of women’s health awareness.
Europe and the United States: Environmentally friendly sleep pants (degradable materials) are more popular.
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