Exolyt, an AI-powered social intelligence platform focused on TikTok and short-form video analytics, has been awarded Young Innovative Company (NIY) funding by Business Finland, the country’s lead public body for innovation financing. The recognition positions Exolyt among Finland’s leading high-growth startups and marks a key step in its international growth strategy.
The NIY program is designed to speed up the global scaling of startups that exhibit strong innovation and commercial potential. With this new funding, Exolyt will continue developing its AI analytics platform, expand its international team, and pursue entry into additional global markets.
“Receiving NIY funding from Business Finland is a significant milestone,” said Henri Malkki, CEO and co-founder of Exolyt. “It affirms the strength of our technology and supports our mission to redefine how businesses understand and act on short-form video trends.”
The support from Business Finland will be central to Exolyt’s expansion efforts, particularly in adapting its platform for global users. The company aims to strengthen its value proposition for international brands, marketing agencies, and research institutions interested in advanced digital consumer insights and real-time social listening.
“With this funding, we’ll scale our talented team, enhance product features for international markets, and broaden our global presence,” Malkki said.
Exolyt is one of the few platforms solely dedicated to TikTok and the broader short-video content space. Its analytics engine enables clients to track and interpret user engagement, behavior shifts, and content patterns across millions of videos and creators. These tools help companies stay ahead of emerging trends in a fast-moving media landscape.
The NIY grant reinforces Exolyt’s trajectory as a startup with scalable technology and clear international relevance. In addition to product enhancements and team growth, the company is currently in discussions with international venture capital firms as part of its long-term startup funding roadmap.
“We’re also in active conversations with global investors who see the potential of our platform to lead the market in short-video social intelligence,” Malkki added.
Business Finland’s NIY initiative targets startups prepared to scale operations and build global competitiveness. Candidates undergo a rigorous evaluation based on innovation, scalability, and market readiness.
With the backing of Business Finland, Exolyt is positioned to strengthen its role as a strategic partner to brands seeking sharper digital consumer insights in the rapidly evolving short-form video ecosystem.
For more information, visit https://exolyt.com.
Media ContactCompany Name: ExolytContact Person: Henri MalkkiEmail: Send EmailCountry: FinlandWebsite: https://exolyt.com/
