The endpoint protection platforms (EPPs) market is expected to reach a value of USD 29.0 billion by 2029, up from USD 17.4 billion in 2024, at a Compound Annual Growth Rate (CAGR) of 10.7%. Two major factors driving the EPP market are the increase of cyberthreats and the shift to remote work. Advanced, adaptable, and comprehensive endpoint security solutions are becoming more and more necessary as companies face the threat of cyberattacks and struggle to safeguard a dispersed workforce. In all work environments, this movement seeks to maintain security standards and offer protections.
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Based on the offering, the platform accounts for the highest market size during the forecast period.
EPP platform segment comprises application control, web filtering, firewalls, next-generation antivirus (NGAV), and intrusion detection/prevention systems (IDPS) that collaborate to provide robust protection against a wide range of advanced cyber threats, driving the demand and adoption of platform-based EPP solutions. The integrated EPP platform combines prevention capabilities with EDR, vulnerability management, and threat intelligence that ensures proactive threat detection, quick reaction to evolving attacks, and effective vulnerability management across endpoints.
By deployment mode, on-premise accounts for the highest market size during the forecast period.
The on-premise deployment mode is estimated to hold the largest market share in the EPP market due to its tailored approach to cybersecurity, especially in regulated industries. By deploying EPP solutions on-premises, companies will have full control over their data and comply with strict government regulations pertaining to the sovereignty of sensitive information. Apart from this, on-premise deployment resolves issues related to internet connectivity and provides an uninterrupted protection mechanism in case the internet gets disconnected. It also facilitates direct integration with already existing legacy or third-party systems, allowing enterprises to integrate advanced technologies into their threat management architectures and minimize disruptions of operations. The IT staff also have direct control over systems for real-time changes of rules and policies, minimizing delays between malware detection and remediation or launching incident response measures. Companies like Trellix offer EPP solutions supporting legacy and modern operating systems inside an on-premise solid infrastructure.
By region, Asia Pacific will grow at the highest CAGR during the forecast period.
These growing cyber threats have led to the maximum growth in the EPP market in the Asia Pacific region. APAC was the most attacked region across the globe in 2022, accounting for nearly 31 percent of all cyber-attacks, where the prime targets were government agencies, industrial organizations, IT companies, and financial institutions. Increasing investment by enterprises in cybersecurity, due to a rise in the number of cyber threats, is encouraging endpoint security solution providers to expand. For example, in January 2024, ESET inaugurated a new APAC office in Singapore. The new office in Singapore will help ESET to better service APAC customers and partners. Additionally, in November 2023, Sequretek raised USD 8 million for the expansion of endpoint security solutions across India. This trend underlines the enormous demand and opportunities that exist in this region for EPP vendors.
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Unique Features in the Endpoint Protection Platform (EPP) Market
Modern EPP solutions uniquely integrate preventive mechanisms such as antivirus, anti-malware, and firewall technologies with endpoint detection and response (EDR). This comprehensive integration empowers enterprises to identify, block, and remediate sophisticated threats in real-time, all within a single platform.
A standout feature in the evolving EPP market is the adoption of cloud-native platforms infused with AI and machine learning. These technologies enable predictive analytics and behavioral monitoring, significantly enhancing threat detection capabilities and reducing false positives with adaptive intelligence.
Many EPP solutions now incorporate zero-trust principles, ensuring continuous authentication and monitoring of user and device behavior. Features like multi-factor authentication (MFA), device posture checks, and role-based access control enhance endpoint security with identity-aware enforcement mechanisms.
The EPP market uniquely addresses the modern workforce needs by supporting cross-platform protection (Windows, macOS, Linux, Android, iOS) and BYOD (Bring Your Own Device) policies. This flexibility ensures comprehensive endpoint coverage across diverse environments and devices.
Major Highlights of the Endpoint Protection Platform (EPP) Market
The EPP market is experiencing significant growth due to the escalating frequency and sophistication of cyberattacks targeting endpoints. Organizations across industries are investing heavily in endpoint protection to safeguard sensitive data, critical infrastructure, and remote workforces.
A key highlight of the market is the widespread use of AI and ML within EPP solutions. These technologies enable faster threat detection, behavior-based analytics, and adaptive defense mechanisms, making them essential for countering advanced persistent threats (APTs) and zero-day attacks.
Cloud-native and Software-as-a-Service (SaaS) models are gaining traction as enterprises seek scalable, cost-efficient, and easily deployable endpoint security solutions. This shift is particularly prominent among SMEs and organizations with distributed or hybrid workforces.
EPP solutions are increasingly integrated with security information and event management (SIEM), security orchestration, automation, and response (SOAR), and identity and access management (IAM) systems. This interconnected ecosystem enables a holistic cybersecurity approach.
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Top Companies in the Endpoint Protection Platform (EPP) Market
Microsoft (US), CrowdStrike (US), Trend Micro (Japan), Palo Alto Networks (US), SentinelOne (US), Check Point (US), Broadcom (US), VMware (US), Fortinet (US), Tanium (US), Cisco (US), BlackBerry (Canada), ESET (Slovak Republic), Sophos (England), Bitdefender (Romania), WithSecure (Finland), Cybereason (US), WatchGuard (US), AhnLab (South Korea), Trellix (US), Absolute (US), CoSoSys (US), Webroot (US), Xcitium (US), ThreatLocker (US), and Deep Instinct (US) are the key players and other players in the endpoint protection platform market.
SentinelOne (US)
SentinelOne (US) is a leading provider of autonomous security solutions for endpoint, cloud, and identity environments. The company provides an Al-powered Singularity Platform integrating prevention, detection, response, remediation, and forensics into a unified solution. SentinelOne’s offering includes Singularity Cloud Workload Security, which safeguards VMs, servers, containers, and Kubernetes clusters across hybrid cloud environments. The company also offers Singularity Identity, a proactive defense against cyber risks, and Singularity Ranger for network visibility and device control. It serves diverse industries, including energy, finance, healthcare, and education, with managed detection and response services like WatchTower and Vigilance. Operating globally across North America, Europe, and Asia Pacific, SentinelOne provides cutting-edge security, robust support, and comprehensive training via SentinelOne University.
Palo Alto Networks (US)
Palo Alto Networks (US) is a next-generation cybersecurity company that offers innovative security solutions for safe digital transformation. The company provides an integrated suite of products and services on the three leading platforms: Network Security, Code-to-Cloud, and Al-Driven Security Operations. Network Security comprises next-generation firewalls, secure access service edge (SASE) offerings, and Al-driven security services and capabilities. Code-to-Cloud provides security posture management for multi-cloud environments, cloud workload protection (VMs and containers), and web application security. The Al-Driven Security Operations platform supports Cortex XDR for network inspection and endpoint protection against advanced threats such as ransomware. The company caters to various verticals such as government entities, end-user industries, financial services organizations, healthcare sector companies, manufacturing firms, petroleum companies, or refineries. Palo Alto Networks has a geographic presence across Asia Pacific, Europe, the Middle East & Africa, North America, and Latin America.
Microsoft (US)
Microsoft (US) is a key player in the Endpoint Protection Platform (EPP) market, offering comprehensive security solutions through its Microsoft Defender for Endpoint. This platform leverages advanced threat intelligence, machine learning, and behavioral analytics to provide robust endpoint protection against malware, ransomware, and sophisticated cyber threats. Integrated with the broader Microsoft 365 security ecosystem, it delivers real-time detection, automated response capabilities, and seamless management across devices. Microsoft’s focus on zero-trust security frameworks and AI-driven threat prevention has made it a trusted choice for enterprises seeking holistic endpoint security.
CrowdStrike (US)
CrowdStrike (US) is a leading player in the Endpoint Protection Platform (EPP) market, offering cutting-edge solutions to safeguard endpoints against advanced cyber threats. Its flagship product, the CrowdStrike Falcon platform, combines AI-driven threat intelligence, behavioral analysis, and real-time monitoring to deliver comprehensive endpoint protection. The platform provides capabilities such as malware prevention, endpoint detection and response (EDR), and threat hunting, ensuring robust security for organizations. With its cloud-native architecture and scalability, CrowdStrike enables businesses to proactively prevent, detect, and mitigate endpoint threats across diverse environments.
Trend Micro (Japan)
Trend Micro (Japan) is a key player in the Endpoint Protection Platform (EPP) market, offering advanced solutions to secure endpoints against cyber threats. Its platform combines AI-driven threat detection, behavior analysis, and real-time protection to safeguard devices from malware, ransomware, and emerging vulnerabilities, catering to businesses of all sizes.
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