As the boundaries between exercise and everyday life are blurring, products that consider not only muscle care and recovery but also the balance of the skin and the entire body are gaining attention. At the center of this trend is the brand Powerful X.
Powerful X has focused on the lifestyle of exercise and has been constantly thinking about how to take care of our bodies. Recently, with the increase in the number of people who enjoy light exercise, not just professional athletes, trust in Powerful X, which provides practical solutions for post-workout care, has grown even more.
Its flagship product, ‘Recovery Cream,’ is a cream designed to help soothe and recover the skin quickly after exercise. Developed to be applied lightly and used comfortably after exercise or physical activity, it has established a strong foothold among domestic athletes and fitness enthusiasts. The product prioritizes a balanced texture and high satisfaction over strong stimulation, making it easy for anyone to apply and manage their own care.
With the growing interest in post-workout self-care in the global market, Powerful X is gradually expanding its reach. Currently, the company is focusing on expanding its brand awareness in major countries such as China, Japan, Southeast Asia, and the United States by collaborating with local distribution partners. In April, it participated in the China International Consumer Products Expo (CICPE) as a representative brand of the Korean national pavilion.
Along with its growth, the company is also taking the lead in social contribution activities. In particular, it continues to focus on retired athletes and seniors, who are the consumers that can benefit the most, and is carrying out donation, sponsorship, and sharing projects to help them recover.
Powerful X is now expanding into a broader “recovery life care brand.” It is preparing a variety of products and services that encompass not only exercise and recovery but also sleep and self-care.
Park, In Chul CEO of Powerful X, stated, “As user-customized solutions become increasingly important, we are also considering the integration of technology and data. Powerful X aims to become a brand that flexibly adapts to the changes of the times based on expertise and authenticity. We will strive to be a companion that helps restore daily life by responding flexibly to the trends of the times.”
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Media ContactCompany Name: PowerfulX Co., Ltd.Contact Person: PARK, IN CHULEmail: Send EmailAddress:15, Nonhyeon-ro 113-gil, Gangnam-gu Global Business TeamCity: Seoul, 06122Country: KoreaWebsite: powerfulxus.com
