Plymouth, MI, USA – May 8, 2025 – Sometimes it’s luck, sometimes it’s the right timing, but the real secret to a book’s success is publicity. Book Publicist Scott Lorenz is an expert in the field, helping hundreds of authors to push their work into the mainstream. But what is publicity, and why does it work so well? “It is not the same as advertising or marketing. Publicity happens much more organically, and it can be the key factor for an author’s big break,” Lorenz says. His article The Incredible Power of Publicity for Authors is a testament to his knowledge and provides resources and advice for authors.
Publicity often begins with a campaign; this can include press kits, interviews, trailers, and more, but the main goal is clear: get people talking. True publicity starts there. “Interviews on podcasts, radio, TV, and print help truly motivated book readers to buy a book. If they like an author interview, they’ll read the synopsis, check out the reviews, and then buy the book. If they like it, those book buyers become advocates themselves and tell their friends, family, and associates,” Lorenz says. “For authors, there are tons of resources out there for publicity. Hiring agents, using social media, and traditional marketing are just some first steps.”
Some noteworthy examples Lorenz highlights include British spy author Mick Herron, who got his big break through a raving review on public radio, Dan Brown, who changed the focus of his publicity by painting a new image of himself, and Rachel Ray, who used a radio show promoting her cookbooks to launch her tv career. Scott Lorenz also recalls a personal example: Jared Knott, whose work received little attention until Lorenz’s company pushed him into the limelight through press kits, a book trailer, and dozens of interviews. Publicity works, and Lorenz has the proof to back it!
“Word-of-Mouth IS FREE but it takes a financial commitment from the author or publisher to get the publicity going so that word-of-mouth can do its work,” Lorenz says.
For all your book publicity needs, check out his website or his blog.
About Book Publicist Scott Lorenz
Book publicist Scott Lorenz is President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Book Marketing at www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090. Want help titling a book? Check out Scott Lorenz’s new award-winning, bestselling book: Book Title Generator: A Proven System in Naming Your Book or www.BookTitleGenerator.net.
Media ContactCompany Name: Westwind Communications Book MarketingContact Person: Scott LorenzEmail: Send EmailPhone: 248-705-2214Country: United StatesWebsite: https://www.WestwindBookMarketing.com
