Salt Lake City, UT – May 20, 2025 – Mooka, a rising leader in eCommerce automation, is currently developing a new AI-assisted platform designed to help online sellers operate, optimize, and scale their eBay stores with greater efficiency and less risk. By combining cutting-edge automation with deep analytics and compliance protection, Mooka aims to transform how entrepreneurs manage online storefronts—not only on eBay, but across all major marketplaces.
Currently in beta with a group of early testers, Mooka’s upcoming platform will empower sellers with end-to-end infrastructure that automates manual tasks, flags potential policy violations, and delivers clear, real-time profitability insights. The result: sellers can focus more on growth, and less on operational stress.
“Our vision is to build the modern operating system for online sellers,” said Brian Annen, Founder and CEO of Mooka. “We’re creating a platform that helps entrepreneurs deeply understand their numbers, streamline their operations, and scale smarter—first on eBay, and soon across every major ecommerce marketplace.”
Solving the Complexity of Online Selling
Running an eBay store—or any online storefront—has become increasingly complex. Sellers are expected to juggle inventory sourcing, order fulfillment, returns, customer support, pricing strategy, and more. On top of that, platforms like eBay enforce strict listing and compliance standards that can result in account flags, takedowns, or even suspensions.
Mooka is designing a platform that directly addresses these challenges with:
More Than Automation—Intelligent Infrastructure
Unlike basic dropshipping tools, Mooka is focused on developing true intelligence. The platform will combine automation and AI to help sellers not just run their business—but optimize it. Mooka’s forward-looking features will include:
“Our clients want to grow, but growth without clarity is dangerous,” said Annen. “We’re giving them that clarity. They’ll know exactly what’s working, what’s risky, and what to do next—powered by real data.”
Compliance as a Competitive Advantage
As marketplace enforcement becomes more sophisticated, so must the seller’s tools. Mooka is developing a dedicated Compliance Suite designed to keep sellers protected at scale:
Mooka is building these tools not just as a safety net, but as a performance enhancer—helping sellers stay ahead of policy pitfalls that can threaten long-term growth.
Expanding Beyond eBay: Multi-Platform Support
While the current focus is on the eBay ecosystem, Mooka’s long-term vision is significantly broader. The company is actively building its infrastructure to support additional marketplaces including:
Across all these platforms, Mooka’s goal remains the same: to give sellers complete visibility into their numbers, eliminate inefficiencies, and help them scale in a sustainable, compliant way.
“Whether you’re selling vintage crafts on Etsy, tech products on Amazon, or collectibles on Whatnot, the fundamentals are the same,” Annen explained. “You need to understand your true profit, optimize your workflows, and avoid getting shut down. Mooka will support sellers on every major marketplace with the insights and tools to do just that.”
Transparent, Scalable, and Seller-Centric
Mooka is building with transparency in mind. All automation tasks, fees, fulfillment expenses, and performance data will be clearly tracked and available in customizable dashboards. Sellers will be able to:
For larger operations or managed clients, Mooka will also include automated invoice generation, profit share tracking, and full multi-store management.
Currently in Beta: Early Access Available soon
Mooka is now working with a select group of early users—primarily eBay dropshippers—to test and refine the platform ahead of a full public release. Early access clients are helping shape key features, test compliance tools, and validate performance reporting across real-world scenarios.
A full launch is planned in June 2025, with priority access given to those on the waitlist.
About Mooka
Mooka is an eCommerce software company based in Salt Lake City, Utah, focused on helping online sellers scale smarter. Through the development of AI-driven automation, advanced compliance tools, and clear profitability tracking, Mooka is building the next generation of seller infrastructure for eBay and beyond.
To join the beta or learn more, visit www.mooka.io
Media Contact:
Name: Brian annen
Email: [email protected]
Phone: 307-996-8299
Media ContactCompany Name: Mooka LLCContact Person: Brian AnnenEmail: Send EmailCountry: United StatesWebsite: http://www.mooka.io/