As businesses expand globally, protecting trademarks across multiple jurisdictions becomes more critical than ever. Whether you’re a startup entering new markets or a multinational growing your footprint, securing your brand’s identity on a global scale is essential. The Madrid System, which simplifies the registration of international trademarks, is a key tool in this process — and Moeller IP is here to guide companies every step of the way.
With more than 90 years of experience in intellectual property, Moeller IP helps clients navigate the complexities of international trademark registration. From applying through a national office to ensuring global enforcement and renewals, Moeller IP offers strategic, end-to-end support for brand protection.
Why International Trademark Registration Matters
In a globalized economy, brand reputation can span borders — but trademark protection doesn’t happen automatically. Without a registered international trademark, businesses are vulnerable to counterfeiting, brand dilution, and legal disputes in foreign markets.
The Madrid System — a treaty-based solution governed by the World Intellectual Property Organization (WIPO) allows companies to apply for protection in up to 130 countries through a single application. However, the process involves multiple steps across jurisdictions, and any misstep can lead to delays or rejection. This is where Moeller IP’s expertise becomes invaluable.
Moeller IP’s Guidance Through Each Phase of the Madrid System
To register an international trademark, applicants must first apply through the national trademark office of a country that is part of the Madrid System. Once approved, the application is forwarded to WIPO, which conducts its own examination before sending the request to the trademark offices of each selected country.
Moeller IP assists with every step of this multi-stage process, from filling out the initial MM2 form to addressing provisional refusals and monitoring for possible IP infringements. Their team ensures that brands meet the requirements to protect a wide range of assets — from logos and names to packaging, colors, and even sounds or smells.
Ongoing IP Monitoring and Renewal Services
Trademark registration is just the beginning. Once your international trademark is granted, Moeller IP offers proactive IP monitoring services to safeguard your brand from misuse or infringement in any registered territory. They also help clients stay on top of local obligations, such as declarations of use or administrative filings.
International trademarks are valid for 10 years and can be renewed thereafter. Since many trademark offices do not send renewal reminders, Moeller IP provides timely alerts and handles renewals to prevent clients from losing their rights due to oversight.
A Trusted Partner in Global Brand Protection
For companies seeking to expand internationally, the Madrid System offers a powerful framework for trademark protection — but it requires strategic oversight. Moeller IP stands out as a trusted partner with the legal and procedural expertise to ensure your trademark is registered, enforced, and renewed across global markets.
To learn more about Moeller IP’s international trademark services or how they can support your brand’s global journey, visit our Services Page or contact us at [email protected].
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