Calgary, AB – Trufla, a leading insurtech innovator based in Calgary, is making waves across the insurance industry with its cutting-edge digital tools designed to help insurance brokers and agents scale their business, streamline operations, and enhance their digital presence. With a complete 360 suite of solutions including, truMobile, DataHub, truMarket, truWeb, and industry-specific SEO services, Trufla is empowering brokerages throughout the United States and Canada to thrive in an increasingly digital-first world.
“At Trufla, we understand the unique challenges insurance brokers face in today’s fast-moving landscape,” said Sherif Gemayel, CEO of Trufla. “Our mission is to equip brokers with powerful, easy-to-use technology that not only automates workflows but also drives measurable growth. Whether you’re a one-person agency or a multi-branch brokerage, our tools are designed with you in mind.”
The most powerful retention tool in Canada – Retention X-Ray AI
Retention X-Ray is an AI-powered “renewal radar” that sweeps a brokerage’s entire book of business, ranks every policy by its likelihood to cancel, and surfaces a laser-focused worklist of the clients they can still save. Brokers see at-a-glance risk tiers, premium-increase flags, the best alternative market price, and one-click automated email templates—so they can pre-empt churn before customers even think about shopping around.
Customer Engagement and Marketing Automation with truMobile
truMobile is a white-labeled mobile app and web portal that lets policyholders handle everyday insurance tasks—viewing policies, submitting claims, viewing pink cards—without tying up your team. It adds a hyper-segmented communications engine that fires automated email and in-app messages off real-time policy or claim events for exactly the right customer slice. A built-in digital marketplace offers bite-sized insurance add-ons (like travel insurance) that customers can buy in moments, generating new revenue with zero manual effort. Secure document delivery and rich, drill-down reporting on engagement and adoption round out the platform, turning self-service into a data-driven growth channel.
Website Design Made for Brokers: truWeb
truWeb is Trufla’s custom website design service tailored exclusively for insurance brokers. With responsive design, modern aesthetics, and built-in lead capture tools, truWeb websites not only look great—they work hard.
“Our clients don’t need to be tech experts to have a high-performing website,” said Diane Jones, VP Customer Success. “truWeb takes care of everything – from UX design to compliance – so brokers can focus on serving their clients.”
Smart SEO for Real Results
Trufla’s SEO services are designed to put brokers on the digital map. Using proven strategies and insurance-specific keyword research, Trufla helps agencies rise through the ranks of Google and reach new clients in their local markets.
“In today’s marketplace, if you’re not visible online, you’re invisible,” said Japneet, SEO Strategist at Trufla. “Our SEO team works hand-in-hand with brokers to make sure they’re found when it matters most.”
Trusted by Hundreds, Growing Every Day
With hundreds of brokerages already on board, Trufla’s impact is being felt across North America. The company’s client-centric approach and deep insurance expertise continue to set it apart in a crowded tech market.
About Trufla:
Founded in Calgary, Alberta, Trufla is an award-winning insurtech company offering digital solutions tailored for insurance brokers and agents across North America. By combining deep insurance knowledge with cutting-edge technology, Trufla provides tools that power growth, improve efficiency, and enhance client engagement.
Media ContactCompany Name: Trufla TechnologyContact Person: Tanya Coburn, VP MarketingEmail: Send EmailPhone: 403-516-2717Country: CanadaWebsite: www.trufla.com
