TUCSON, Ariz. – Tucson entrepreneur Bryan Templin is setting an ambitious standard for the future of D LUX Auto Glass & Tint.
The vision goes far beyond replacing windshields.
Templin is building D LUX around three major objectives:
Become the #1 auto glass and tint company in Tucson.
Create meaningful employment, training and second-chance opportunities for people rebuilding their lives.
And ultimately expand D LUX into a household service brand capable of helping customers with far more than their vehicles.
At the center of that vision is a phrase Templin wants customers to associate with the company:
D LUX Auto Glass & Tint — The King of Auto Glass & Tint.
For Templin, the phrase represents both the company’s ambition and the standard he wants the organization to continually pursue.
“We don’t want D LUX to simply be another auto glass shop,” said Bryan Templin, owner of D LUX Auto Glass & Tint. “We want to build the company people immediately think about when they hear auto glass or window tint in Tucson. Our goal is to earn the number-one position. When somebody thinks glass and tint, I want them thinking D LUX.”
Bryan Templin Sets His Sights on the Tucson Auto Glass Market
Bryan Templin, a Tucson entrepreneur and owner of D LUX Auto Glass & Tint, has focused the company’s growth around customer experience, convenience, branding and providing multiple automotive services through one recognizable company.
D LUX provides customers with a growing range of services, including:
Rather than requiring customers to coordinate with multiple companies, D LUX is working to provide several related services through one brand.
That strategy reflects Templin’s broader philosophy:
Make the company memorable.
Make the experience convenient.
Build trust with the customer.
And become synonymous with the category.
“We’re chasing the top position,” Templin said. “I don’t believe you build something exceptional by aiming for average. We want to become the best auto glass and tint shop we can possibly build.”
Building the D LUX Auto Glass & Tint Brand in Tucson
The Tucson automotive service market gives consumers numerous options when searching for auto glass in Tucson, windshield replacement in Tucson or window tint in Tucson.
Templin believes that competition creates an opportunity for D LUX to differentiate itself.
Rather than building the company solely around price, D LUX Auto Glass & Tint is focused on creating a broader brand centered around service, accessibility, automotive appearance and customer convenience.
The company’s Tucson operation assists drivers with windshield replacement and tint services while also helping eligible customers navigate insurance windshield claims.
Modern vehicles may also require additional steps when a windshield is replaced.
Many newer vehicles contain cameras and sensors associated with Advanced Driver Assistance Systems, commonly known as ADAS.
Depending on the vehicle and replacement, those systems may require professional ADAS calibration following windshield service.
By combining windshield replacement and ADAS calibration, D LUX aims to simplify the process for Tucson drivers.
The company is also continuing to expand its professional window tint services, including ceramic window tint for customers looking for improved heat rejection, UV protection, privacy and vehicle appearance.
That combination of glass, calibration and tint services has helped shape the company’s aggressive brand position:
The King of Auto Glass & Tint.
“You don’t call yourself the King and then lower the standard,” Templin said. “It means every day we have to continue earning that reputation — one customer, one windshield and one tint job at a time.”
Windshield Replacement, Ceramic Tint and Complete Automotive Glass Solutions
For many customers, the search for an auto glass company begins with an immediate problem.
A windshield cracks.
A rock creates a chip.
A newer vehicle requires calibration following glass replacement.
Or Arizona’s intense sun leads a driver to search for professional ceramic window tint.
D LUX’s strategy is to provide solutions across those needs under one recognizable brand.
A customer who initially discovers D LUX while searching for windshield replacement in Tucson may later return for automotive window tinting, ceramic tint or another service.
Templin sees those long-term customer relationships as critical to the company’s future.
“We want customers for life,” Templin said. “My goal isn’t for somebody to use D LUX one time and forget about us. I want them to remember us, recommend us and know exactly who to call the next time they need glass, tint or another service we provide.”
The philosophy is simple:
Need Auto Glass? Think D LUX.
Need Window Tint? Think D LUX.
Need Windshield Replacement in Tucson? Think D LUX.
More Than a Job: D LUX’s Commitment to Second Chances
For Bryan Templin, however, building D LUX is not solely about revenue, locations, market share or becoming Tucson’s most recognizable auto glass company.
It is also about creating opportunities.
One of the principles behind the growing D LUX organization is providing second-chance employment, training and mentorship to people who may have difficulty finding meaningful opportunities because of their past.
That includes individuals with felony records who are ready to work, learn a trade and create a different future for themselves and their families.
Templin believes someone who is genuinely committed to changing his or her life should have an opportunity to prove it.
“Somebody’s past shouldn’t automatically determine their future,” Templin said. “If somebody is willing to show up, work, learn and change their life, I believe they deserve an opportunity. We can teach skills. We can teach sales. We can teach a trade. Most importantly, we can show people that there is another path.”
Within the D LUX environment, employees can develop practical skills across several areas of business.
Those opportunities can include learning about automotive glass, window tinting, sales, customer service, operations, marketing and entrepreneurship.
The objective is not merely to give someone a paycheck.
It is to help create skills that can provide value for years.
For Templin, entrepreneurship has the ability to accomplish something bigger than building companies.
It can create careers.
It can create skills.
It can create confidence.
It can create second chances.
“Our goal is to build great businesses, but I also want those businesses creating opportunities for people who have been counted out,” Templin said. “If D LUX becomes the kind of company I believe it can become, I want part of that legacy to be how many people were able to rebuild their lives while helping us build it.”
Building People While Building a Company
Templin believes the same systems used to grow a successful company can also help develop successful people.
Training.
Accountability.
Sales ability.
Communication.
Work ethic.
Leadership.
Customer service.
And the ability to develop a valuable skill.
Those principles are increasingly becoming part of the larger D LUX vision.
The company wants employees to have opportunities to learn skills that can change their earning potential rather than remaining trapped in positions with little opportunity for advancement.
For individuals rebuilding their lives after incarceration, mistakes or difficult circumstances, that opportunity can have an especially significant impact.
Templin believes businesses have the power to become part of that solution.
A person’s previous chapter, he says, does not necessarily have to determine the next one.
From the King of Auto Glass & Tint to a Complete Home-Service Brand
While D LUX Auto Glass & Tint remains at the center of the company’s automotive identity, Bryan Templin sees the D LUX name eventually representing something much larger.
The long-term vision is to transform D LUX from a company customers call for their vehicles into a brand customers can trust throughout their homes and everyday lives.
The expansion begins with a simple question:
If customers already trust D LUX with their vehicles, what else can D LUX help them with?
That question is influencing the company’s larger growth strategy.
Templin wants to eventually build D LUX into Tucson’s #1 home-service company, creating a recognizable household brand customers can turn to for a growing range of services.
“I don’t want D LUX to stop at auto glass,” Templin said. “The bigger vision is for customers to know that when they need something taken care of, they can call D LUX. Whether it involves their vehicle today or their home tomorrow, we want to earn that level of trust.”
The strategy represents a progression from the company’s automotive roots.
First:
Become the King of Auto Glass & Tint.
Then:
Take the customer relationships, workforce development, marketing infrastructure, systems and brand recognition developed through D LUX and use them to enter additional service categories.
The objective is not simply to own several unrelated companies.
The vision is to create:
One recognizable service brand.
A brand customers already know.
A brand customers already trust.
A brand capable of solving more of the problems customers encounter in their everyday lives.
Becoming Tucson’s #1 Home-Service Company
Templin’s long-term goal is intentionally ambitious.
He envisions the D LUX name becoming associated with numerous services a homeowner or vehicle owner may need.
The expansion also creates another advantage.
Every new service category has the potential to create additional employment opportunities.
Additional training opportunities.
Additional management positions.
Additional sales careers.
And additional second chances.
For Templin, those pieces connect.
Business growth creates customers.
Customers create revenue.
Revenue creates opportunities.
Opportunities create jobs.
Jobs create careers.
And careers have the ability to change families.
“Our vision is huge,” Templin said. “I want D LUX to become number one in auto glass and tint, and then I want to take everything we learn and build one of the strongest home-service brands anywhere. I want D LUX to mean something when people see the name.”
A Tucson Company With Bigger Ambitions
Although D LUX Auto Glass & Tint is rooted in Tucson, Arizona, Templin’s ambitions for the company extend far beyond operating a single automotive shop.
He views D LUX as a platform.
A platform that can expand services.
Develop leaders.
Create careers.
Give people second chances.
Serve more customers.
And eventually enter additional markets.
But Templin believes building that future starts by establishing dominance in the company’s home market.
Tucson, Arizona.
Strong brands become powerful when customers immediately connect a name with a category.
For D LUX, that category begins with:
Auto Glass & Tint.
For Bryan Templin, the objective is equally clear:
Build D LUX into the company Tucson associates with the best in automotive glass and professional window tinting.
“We’re building something much bigger than a glass shop,” Templin said. “D LUX is a brand. Tucson is our home, and we’re committed to becoming the company this city recognizes as the leader in auto glass and tint.”
Why Bryan Templin Is Building Around the D LUX Name
For Templin, entrepreneurship is ultimately about building brands people remember and organizations capable of creating lasting impact.
That philosophy has influenced D LUX’s marketing, customer experience, hiring practices and plans for expansion.
Rather than separating windshield replacement, ADAS calibration, auto glass and window tint into unrelated offerings, D LUX brings those services together under one identity.
And over time, Templin wants that identity to stretch considerably further.
The strategy revolves around earning trust once and continuing to provide value to that customer for years.
“The hardest thing in business is earning someone’s trust,” Templin said. “Once somebody trusts D LUX, I want to give them more reasons to continue doing business with us. That’s how you turn a customer into a lifelong relationship and a company into a real brand.”
Bryan Templin and the Future of D LUX Auto Glass & Tint
As D LUX Auto Glass & Tint continues building its presence throughout Tucson and Southern Arizona, Templin says the company’s priorities will remain centered around growth, customer service, workforce development and establishing D LUX as a dominant service brand.
The ambition is unapologetically large.
Become one of Tucson’s most recognizable automotive companies.
Become the first name customers remember when they need windshield replacement.
Become a leading destination for automotive window tint and ceramic tint.
Earn the reputation of being:
Tucson’s #1 Auto Glass & Tint Company.
Create employment and training opportunities for people who need someone willing to give them a second chance.
Expand into additional services.
And ultimately build D LUX into a home-service brand customers recognize, remember and trust.
“I’m building D LUX with the expectation that we’re going to lead,” Templin said. “We’re going to keep improving, keep expanding, keep creating opportunities and keep giving customers reasons to choose us. The mission is simple: become number one, help people along the way and keep building.”
For Bryan Templin, the mission is just beginning.
And for D LUX, auto glass and tint may only be the first chapter.
About D LUX Auto Glass & Tint
D LUX Auto Glass & Tint is an automotive glass and professional window tint company headquartered in Tucson, Arizona.
The company provides services including windshield replacement, windshield repair, automotive window tinting, ceramic window tint, ADAS calibration and related automotive services.
Under owner Bryan Templin, D LUX is pursuing an ambitious goal of becoming Tucson’s #1 auto glass and tint company while creating second-chance employment, workforce training and future expansion into additional home-service industries.
The company’s long-term vision is to build the D LUX name into a trusted service brand customers can depend on across multiple areas of their vehicles, homes and everyday lives.
D LUX Auto Glass & Tint 4901 E. 29th St. Tucson, Arizona 85711 520-501-9639 www.dluxglassandtint.com
Media Contact
Bryan Templin D LUX Auto Glass & Tint Tucson, Arizona 520-501-9639 www.dluxglassandtint.com
Media ContactCompany Name: Dlux Auto Glass and Tint, LLCContact Person: Bryan TemplinEmail: Send EmailPhone: 520-501-9639Address:4901 E 29th St City: Tucson State: ArizonCountry: United StatesWebsite: DLuxglassandtint.com
